Friday, February 8, 2013

Keep Your Equine Classifieds Website Succesful And Make Sure It Runs Smoothly

By Bob Dole


A successful equine classifieds website means differently to other people. Some define it as having a large audience which consists of readers worldwide. Here are very important ways on how to manage a successful equine classifieds website.

Have a privacy policy in place. This goes a long way in assuring your customers that every information given out by them in the course of making purchases are carefully handled to avoid identity theft and fraud.

This is the hyper-connected age and as such, if there are products and services that go in conjunction with what you provide that are being offered in other credible sites, create hyperlinks that say "You may also like.." and link them to a successful site where they can get those other needed products and services you don't offer. It shows your customers that you care about their needs.

Utilize assigned keywords twice on a webpage, but do it as a naturally as possible. This will show Google that the keyword is linked to that page, particularly if it's in the title, description, and h1 tag.

The technique that search engines read your site is through its source code. It might be worth taking a look at your site in HTML source code to see what the images are tagged as. As a forementioned, this is what the search engines look for so make sure it's right!!!

Use an application such as PromotionBuilder to run contests and promotions such as coupons, sales and group deals. It starts at $5 per promotion plus $.99 per day. This is a good way to compete with the larger sites especially if you are on a budget.

Before you launch your equine classifieds website, have at least a month of content written and ready to deploy. This will make getting started much more simple, and let you target on advertising rather than producing content. It is a good idea to always stay at least a couple weeks ahead of your content demands.

Distribute a press release. Creating and distributing a press release can still send some traffic to your equine classifieds website, especially if you have something new in your segment. You can pay companies like PRWeb to do most of the work for you, or you can submit the press release manually.

Don't be clueless. Learn to read the important web analytics and realize every slight shift in online culture. If you do this, you won't be left with a dead business like those who are clueless.




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