It's unbelievable what technology can do today. You can have nothing more than a video camera, a computer, a dog, and yourself to produce and create your very own dog training videos. In fact, many pet owners have uploaded some of these clips in the internet and garnered thousands of visits and clicks to their sites. With the influx of such aggressive self promotion, finding a video worth your money may be a little challenging. What will separate the merely mediocre from the absolutely great?
Where do we start but with the basics? The video should first of all be "watchable". The sound and visual quality should be of excellent standards if it were to be counted among the best. This will help in making the conveyance of the total video's point of view much simpler for the viewer. With focus and organization, the different subtopics will be easier to understand and follow. A theme that will tie the whole presentation together will add professionalism to the over-all look.
The person they see on screen is who the general public will associate with the video. Is he or she credible to that particular niche? Sometimes celebrities are used to help build brand recollection thus distinguishing it from their competitors. However, for products that require information on the subject, professionals in the field are utilized. For dog training videos, certified trainers are often employed for this job. It may be that a regular person can sincerely loves to teach his animal and is passionate about sharing his "expertise"; but someone who has taken his time to study and learn about the subject professionally is still the person you will want to listen to.
A successful dog training DVD out in the market would have a great deal attached to it. Instead of selling a single $20 video; you will find it packaged with special gifts like some related literature (valued at $xx) and a basic starter kit (valued at $xx) of some sort given for 'free' at only $40. People will be drawn more to the latter offer. It doesn't guarantee the product of course but value added to the paying customers is appreciated and be received better.
Good products are marketed well. Sure there is this wonderful canine instructional video out, but if nobody knows about it who will buy it? Endorsements and recommendations from industry experts like vets, national animal organizations, certified colleagues will create a huge buzz within certain circles that will ripple out into public consciousness. Besides that, co-branding and tie-ups with strategic companies are great corporate strategies that get some awareness on a really good product.
Once the marketing machine is running smoothly, it follows that a well planned network of distribution channels are set in place. Popular specialty dog sites that have the videos in supply imply that the sites endorsing the product can guarantee its quality.
More than anything else, the number one hallmark of an excellent dog training video is how it is received by owners with beloved dogs in their care. Forums will be busy, blogs will be occupied and shelves will be empty with what people perceive to be a truly great doggie find. Any child can press the record button; but it takes careful planning and sincere efforts to produce and promote a worthwhile video. If you ever find yourself in possession of one, you know it is money well spent
Where do we start but with the basics? The video should first of all be "watchable". The sound and visual quality should be of excellent standards if it were to be counted among the best. This will help in making the conveyance of the total video's point of view much simpler for the viewer. With focus and organization, the different subtopics will be easier to understand and follow. A theme that will tie the whole presentation together will add professionalism to the over-all look.
The person they see on screen is who the general public will associate with the video. Is he or she credible to that particular niche? Sometimes celebrities are used to help build brand recollection thus distinguishing it from their competitors. However, for products that require information on the subject, professionals in the field are utilized. For dog training videos, certified trainers are often employed for this job. It may be that a regular person can sincerely loves to teach his animal and is passionate about sharing his "expertise"; but someone who has taken his time to study and learn about the subject professionally is still the person you will want to listen to.
A successful dog training DVD out in the market would have a great deal attached to it. Instead of selling a single $20 video; you will find it packaged with special gifts like some related literature (valued at $xx) and a basic starter kit (valued at $xx) of some sort given for 'free' at only $40. People will be drawn more to the latter offer. It doesn't guarantee the product of course but value added to the paying customers is appreciated and be received better.
Good products are marketed well. Sure there is this wonderful canine instructional video out, but if nobody knows about it who will buy it? Endorsements and recommendations from industry experts like vets, national animal organizations, certified colleagues will create a huge buzz within certain circles that will ripple out into public consciousness. Besides that, co-branding and tie-ups with strategic companies are great corporate strategies that get some awareness on a really good product.
Once the marketing machine is running smoothly, it follows that a well planned network of distribution channels are set in place. Popular specialty dog sites that have the videos in supply imply that the sites endorsing the product can guarantee its quality.
More than anything else, the number one hallmark of an excellent dog training video is how it is received by owners with beloved dogs in their care. Forums will be busy, blogs will be occupied and shelves will be empty with what people perceive to be a truly great doggie find. Any child can press the record button; but it takes careful planning and sincere efforts to produce and promote a worthwhile video. If you ever find yourself in possession of one, you know it is money well spent
About the Author:
Geraldine Dimarco knows that dog house training is a helpful tool for all pet owners. You can avail of free access on Advanced Obedience today.
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